From the international bestselling author of Talk Like TED, The Storyteller's Secret teaches you how to craft your most powerful message - through the power of storytelling.

The bestselling author of Talk Like TED reveals the key to telling powerful stories that inspire, motivate, educate, build brands, launch movements and change lives How did an entrepreneur who started in a garage create the most iconic product launches in business history? How did a human-rights attorney earn TED’s longest-standing ovation, and how did a Facebook executive launch a movement encouraging millions of women to `lean in’? They told brilliant stories. Using the success stories of fifty icons, leaders and legends from Elon Musk and Malala Yousafzai to Virgin and Pixar, The Storyteller’s Secret shows how storytelling is a strategic tool with irresistible power. Whether your goal is to sell, educate, fundraise, inspire teams, build an award-winning culture or to deliver memorable presentations, a story is your most valuable asset and your competitive advantage. Revealing how the latest science can help you craft a persuasive narrative that wins hearts and minds, The Storyteller’s Secret will teach you how to radically transform your business, your life and the lives of those you touch. Ideas that catch on are wrapped in story. Your story can change the world. Isn’t it time you shared yours?

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint stunning enough to win them the chance to host the Olympics?

They told brilliant stories.

Whether your goal is to sell, educate, fundraise or entertain, your story is your most valuable asset: 'a strategic tool with irresistible power', according to the New York Times. Stories inspire; they persuade; they galvanize movements and actuate global change. A well-told story hits you like a punch to the gut; it triggers the light-bulb moment, the 'aha' that illuminates the path to innovation. Radical transformation can occur in an instant, with a single sentence; The Storyteller's Secret teaches you how to craft your most powerful delivery ever.

In his hugely attended Talk Like TED events, bestselling author and communications guru Carmine Gallo found, again and again, that audiences wanted to discover the keys to telling a powerful story. The Storyteller's Secret unlocks the answer in fifty lessons from visionary leaders - each of whom cites storytelling as a crucial ingredient in success. A good story can spark action and passion; it can revolutionize the way people think and spur them to chase their dreams. Isn't it time you shared yours?