Brought to you by Penguin. No one knows more about how to be creative than former Python and Fawlty Towers creator John Cleese. In this handy and often amusing guide he offers insights into his creative process and how you can come up with ideas, refine them, and finally put them into action. What do you need to do to get yourself in the right frame of mind? When do you know that you've hit on something that might be worth pursuing? How do you sift the wheat from the chaff? What do you do if think you've hit a brick wall? Throughout not only does he give immensely helpful practical advice, but explains what is going on in our minds as look for inspiration or grapple to improve an idea. Learn at the feet of the master. (c) John Cleese 2020 (P) Penguin Audio 2020