In Decoding Greatness, award-winning social psychologist Ron Friedman shows readers how to decode, master and create great ideas to produce novel breakthroughs of their own.



The game-changing approach to success that will transform the way you master new skills and generate creative ideas. Learn how to work like top performers and use reverse engineering to unlock your full potential.

‘An eye-opening, fast-paced read that will transform the way you approach your next project’ – Shawn Achor

For generations, we've been taught there are two ways to succeed - either from talent or through practice. In Decoding Greatness, award-winning social psychologist Ron Friedman illuminates a powerful third path – one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors and entrepreneurs: reverse engineering.

To reverse engineer is to decode what works for others and learn how to apply those same methods and strategies to develop your own unique ideas and projects. Exploring what lies behind the success of top performers – from Agatha Christie to Andy Warhol, Barack Obama to Serena Williams, and many more – you will learn from the best. Combined with ground-breaking research on pattern recognition, skill acquisition, motivation, performance and creativity, this book is a practical guide to achieving success within any field.

Decoding Greatness provides a new way of thinking and working, and through unforgettable stories and strategies, you will learn how to improve your skills and spark break-through ideas. And once you have learned this formula, you can apply it to anything.