Practical guidance on turning your art into a profitable business, with real-world insights from the pros.



You don't have to starve to be an artist. Build a career doing what you love. In this practical guide, professional artist Lisa Congdon reveals the many ways you can earn a living by making art-through illustration, licensing, fine art sales, print sales, teaching, and beyond. Including industry advice from such successful art-world pros as Nikki McClure, Mark Hearld, Paula Scher, and more, Art, Inc. will equip you with the tools-and the confidence-to turn your passion into a profitablebusiness. LEARN HOW TO: - Set actionable goals - Diversify your income - Manage your bookkeeping - Copyright your work - Promote with social media - Build a standout website - Exhibit with galleries - Sell and price your work - License your art - Acquire an agent - And much more