Strategic Organizational Communication

Strategic Organizational Communication

With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

"Strategic Organizational Communication has been truly revitalized with its comprehensive coverage of organizational issues within the communication community. Enhanced with new material on such issues as globalization, ethics, and change, the combination of in-depth reporting and pointed cases will provide students with useful, relevant insight into the complexities of organizational life." Cynthia Hardy, University of Melbourne

"Conrad and Poole have maintained the solid core of critical analysis that has been the hallmark of this book, while thoroughly updating the cases and issues in the seventh edition. Bravo!" James A. Anderson, University of Utah

Organizations are a key to understanding society's beliefs, values, structures, practices, tensions. People determine the overall strategies they use to operate the societies they live in, though they are largely unaware of the process by which these choices are made.

This book shows how any strategy of organization – including its design, system of motivation and control, form of leadership, and relationship to communication technologies – can be harnessed, empowering people to manage these structures, rather than be managed by them. Keeping a sophisticated and approachable style that has made it a standard for over twenty years, Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

This updated seventh edition includes:

  • Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
  • A nuanced, in-depth discussion of technology, and a new chapter on organizational change
  • New and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
  • Online Instructor's Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies


Surveying a wide variety of disciplines, this fully-revised 7th edition offers a sophisticated and engaging treatment of the rapidly expanding field of organizational communication
  • Places organizations and organizational communication within a broader social, economic, and cultural context
  • Applies a global perspective throughout, including thoughtful consideration of non-Western forms of leadership, as well as global economic contexts
  • Offers a level of sophistication and integration of ideas from a variety of disciplines that makes this treatment definitive

Updated in the seventh edition:

  • Coverage of recent events and their ethical dimensions, including the bank crisis and bailouts in the US and UK
  • Offers a nuanced, in-depth discussion of technology, and a new chapter on organizational change
  • Includes new and revised case studies for a fresh view on perennial topics, incorporating a global focus throughout
  • Online Instructors' Manual, including sample syllabi, tips for using the case studies, test questions, and supplemental case studies

Auteur | Charles Conrad
Taal | Engels
Type | Paperback
Categorie | Mens & Maatschappij

bol logo

Kijk verder

Boekomslag voor ISBN: 9781118179697
Boekomslag voor ISBN: 9789052617640
Boekomslag voor ISBN: 9781119071600
Boekomslag voor ISBN: 9781628924701
Boekomslag voor ISBN: 9781529770575


Boekn ©