Archetypes in Branding

Archetypes in Branding

Archetypes in Branding: A Toolkit for Creatives and Strategists offers a highly participatory approach to brand development. Combined with a companion deck of sixty original archetype cards, this kit will give you a practical tool to: *Reveal your brand's motivations, how it moves in the world, what its trigger points are and why it attracts certain customers *Forge relationships with the myriad stakeholders that affect your business *Empower your team to access their creativity and innovate with integrity Readers will use this tool over and over again to inform and enliven brand strategy, and to create resonant and authentic communications. For more information visit www.archetypesinbranding.com.

Auteur | Margaret Pott Hartwell
Taal | Engels
Type | Spiraalgebonden
Categorie | Kunst & Fotografie

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Boekomslag voor ISBN: 9780071364157
Boekomslag voor ISBN: 9789491560941
Boekomslag voor ISBN: 9789056373542
Boekomslag voor ISBN: 9789492196088


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