Words That Work
A leading communications expert explains how the tactical use of words and phrases influences what we buy, who we vote for, and what we believe, in a volume that encompasses sections ranging from "The Ten Rules of Successful Communication" to "The 21 Words and Phrases for the 21st Century." Reprint. 60,000 first printing.
Auteur | | Frank Luntz |
Taal | | Engels |
Type | | Paperback |
Categorie | | Economie & Financiƫn |