Praise for Web3 Marketing

“As ConsenSys’ first CMO, Cassatt has long seen Web3 as a way for people to reclaim control of their digital identity and personal finance, and has deftly argued why a new power arrangement on the web is so critical to advancing the human condition.”
—Joseph Lubin, Co-Founder of Ethereum and Founder and CEO of ConsenSys

“Web3 Marketing is accessible to students and professionals regardless of technical experience, who are interested in getting into Web3, opening up the intricate and sometimes complicated world of Web3 to vastly more people.”
—Yorke Rhodes, Co-Founder, Blockchain at Microsoft

“The book I wish I had when creating Augur. This is the definitive book on Web3 marketing and an excellent intro to the blockchain space in general.”
—Joey Krug, Chief Investment Officer at Pantera Capital, Co-Founder at Eco, Co-Founder at Augur

“Web3 Marketing is a crash course on the history of Bitcoin, and the rise of Ethereum and Web3—arming nontechnical marketers with the baseline knowledge needed to jump into the space.”
—Kim Milosevich, Chief Marketing Officer, a16z crypto

“Cassatt’s skill is in marketing, but in the crypto world, mission is fundamental, and she is that best kind of missionary: a clear and passionate advocate towards a better world. Readers will enjoy an authentic invitation into the future of consumer marketing in an open, borderless, user-owned economy.”
—Erik Voorhees, Founder of ShapeShift

“Few people embody the spirit of the Web3 community better than Amanda Cassatt. Little surprise then that she’s written the definitive book on marketing in Web3, which anyone working on building products and communities in the area should read.”
—Glen Weyl, Author, Radical Markets

“This is a landmark book, in that it lays out in elegant, clear prose something which was previously an obsession for a small cadre of committed—and not always articulate—evangelists. Read this book, and whether or not you are convinced by Web3, you will at least—at last—have an informed opinion.”
—Rory Sutherland, Vice Chairman, Ogilvy

THE ESSENTIAL WEB3 MARKETING BOOK

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Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.

As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin—Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers—already working or investing in Web3, exploring what it means for their business, or considering a jump into something new—and for anyone who wants to understand the next internet revolution.