Design, Manufacture and Sell Your Bag Collection

Discover a tried-and-tested workflow that reflects both established industry practice and the real-world realities of establishing and sustaining a bag brand.

Drawing from her own long experience in the fashion industry, Ann Saunders takes a multidisciplinary approach to incorporate the creative design process alongside practical advice on selecting materials, sampling, manufacture, branding and marketing.

There's also insight and advice from industry professionals, including sampler Anthony Vrahimis, and designers Cathleen Nicol (C.Nicol), Tempesti, Joanna MacDonald (Piper and Skye), Kenny Sanghera (Poli & Jo), Lucy Hailey (Peclers International/Holbrook Studio), Raymond Lam (Vendula London), Stephen Laundy (Fashion Compass) and Zeynep Gürsoy (Tara Folks).

Online resources include brief videos to demonstrate key techniques, a directory of suppliers, and downloadable blank technical forms - providing everything you need to create original designs and achieve commercial success.