Introduce your students to a selective but broad view of cultural management. Understanding Cross-Cultural Management, 4th edition, demonstrates a combination of classical and contemporary thinking around cultural management in one text, boasting new case study material that covers a wider range of cultures and more non-Western examples.

Given the global nature of business today and the increasing diversity within the workforce of so
many industries and organisations, a cross-cultural component in management education and training
has become essential. This is the case for every type of business education, whether it be for
aspiring graduates at the start of their careers or senior managers wishing to increase their
effectiveness or employability in the international market.

The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the
feedback from our many readers, and boasts new case study material based on recent research, as
well as a stronger focus on Asian cultures, thereby providing more non-Western examples.

Understanding Cross-Cultural Management offers a selective but broad view of classic and
contemporary thinking on cultural management and encourages you to apply theories and ideas to
practice - and to relate them to your own experience - through various examples and cases from the
business world as well as through a range of practical activities, including:

• Cross-cultural concepts, which explain key ideas from leading theorists, thinkers and
practitioners.

• Case studies (many of them based on articles from the Financial Times), dilemmas and points
for reflection, which enable you to judge internally and interact externally.

• Spotlights in every chapter, which briefly illustrate the concepts being described.

• Mini-cases with questions and points for discussion, which encourage consistent application of
theory to practice.

• Activities at the end of each chapter, as well as at the end of each of the book’s three parts, which provide a broader and more integrated perspective on the material in each section. These encourage you to develop both your cross-cultural management skills and a critical view of research done in this area.

This book has been written for undergraduate and postgraduate students, as well as practising
managers and professionals, who are studying cross-cultural and international management as part of
either specialist international business programmes or general business-related qualifications.
This book is also a valuable resource for self-study, enabling readers to extend and to deepen
their cross-cultural awareness.

Marie-Joëlle Browaeys is a lecturer and researcher in cross-cultural management, affiliated to
Nyenrode Business University, The Netherlands.

Roger Price, formerly senior lecturer at Nyenrode Business University, The Netherlands, is a
freelance coach, instructor and writer in the area of cross-cultural management.

The ideal book in cultural management combines classical and contemporary thinking in one text.

Understanding Cross-Cultural Management, 4th edition, by Browaeys and Price (University of Nyenrode) is the ideal learning resource in cultural management, whether you are a student looking forward to beginning your career in business or a senior manager looking to improve your skills.

This text will help you explore the different ideas and concepts in cross-cultural management, from theory to practice, offering learning content that reflects the increasing diversity within the workforce and the global nature of business today.

The latest edition includes many of the book's standard features, updated to reflect the standards of the modern international market.

Key features include:

• Frequent newspaper articles to help you get a better understanding of the concepts in the text
• End-of-chapter activities that will allow you to test your knowledge of the content in the book
• New case study material based on recent research findings, providing more non-Western examples and covering a wider range of different cultures
• A greater focus on background information, where appropriate, concerning the subject matter in the text

The new and updated content along with an array of learning resources will help you gain a deeper understanding of the topic and sharpen your critical thinking skills, prompting you to reflect both individually and in your class discussions with your fellow students.