Strategic Management of Technological Innovation
Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.
Auteur | | Melissa Schilling |
Taal | | Engels |
Type | | Paperback |
Categorie | | Computers & Informatica |