This edition has more than double the number of illustrations and includes study suggestions at the end of each chapter. This new edition of Semiotics: the Basics provides an engaging and accessible introduction to this field of study, and is a must-have for anyone coming to semiotics for the first time.

This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies.