Driving Demand

Driving Demand

Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.



Carlos Hidalgo provides a clear roadmap and framework on how B2B organizations can implement change management and transform their Demand Generation. Case studies and excerpts from B2B marketing practitioners and ANNUITAS clients who have transformed their organizations and how they accomplished this change are incorporated throughout the book.

Auteur | Carlos Hidalgo
Taal | Engels
Type | Hardcover
Categorie | Managementboeken

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Boekomslag voor ISBN: 9780753552209
Boekomslag voor ISBN: 9781259835650
Boekomslag voor ISBN: 9789044932188


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