“There are many books on pricing. This is the best read for managers wanting a review of several innovative pricing methods. The book covers pricing off-line and on-line and by both buyer and seller”

—Philip Kotler, S.C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

Transform Your Firm With Profitable New Pricing Models

The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline presents an exciting discussion of familiar and novel pricing strategies with the potential to grow your company’s revenue and build an enduring competitive advantage. Accomplished growth and pricing professional Dr. Danilo Zatta explores the ways to choose between the latest monetization approaches for your services and products and demonstrates how to execute the strategy that fits your business best.

The Pricing Model Revolution contains expansive descriptions of freemium, subscription, and pay-per-use models and many innovative techniques like neuropricing. The author delivers rigorous and evidence-backed info without unnecessary jargon. A high number of corporate case studies from different industries and geographies enrich the book. You’ll get the practical and concrete advice you need to make immediate and lasting changes to the way your firm sells its products.

A must-read pricing handbook for sales team leaders, entrepreneurs, founders, executives, managers, and other business leaders as well as business students —The Pricing Model Revolution will revolutionize the way we price our products, forever.

An incisive and accessible blueprint to pricing your company’s products and services

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zatta delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you’ll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

Although it's rigorous and evidence backed, The Pricing Model Revolution avoids an overly academic perspective in favour of providing you with concrete, practical guidance you can apply immediately to start generating more revenue. You’ll learn things like:

• How to make smart and innovative pricing a core component of your next product offering
• How to distinguish between every new, future-oriented monetization approach
• Which factors to consider when you’re choosing on a new pricing model for your most popular products

An essential read for C-level executives, managers, entrepreneurs, and sales team leaders, The Pricing Model Revolution belongs on the bookshelves of every business leader seeking to learn more about one of the foundational topics driving top-line revenue and bottom-line profitability today.