Praise for ALL MONEY IS NOT CREATED EQUAL

“A great idea, a fantastic team, and the right capital structure are the necessary ingredients for success in any business, small or large. David’s insights on the right mix of equity and debt are an essential input before building your business.”
—Warren Jenson, CFO, Nielsen

“David Spreng has been a friend of mine since our Minneapolis days, and I can easily say he’s one of the smartest and best guys in the investment business. Importantly, David is both a highly accomplished investor, but also a successful founder and entrepreneur. Now, he’s sharing insights from his all-star career in this highly readable, highly informative treatise. All Money Is Not Created Equal says it all and is a must-read!”
—Michael Moe, Founder and CEO, GSV Asset Management and author of Finding the Next Starbucks

“High-growth entrepreneurs assume that raising external financing means selling multiple rounds of stock to angels and venture capitalists, a process that often leads to the founders ending up with little ownership and control of the firm they started. In recent years, however, the volume and sophistication of debt products available to entrepreneurs has exploded. This book visits this exciting territory and argues that entrepreneurs can—and should—think every bit as strategically about their mixture of debt and equity financing as large firms have done for many decades.”
—Josh Lerner, Jacob Schiff Professor, Harvard Business School and author of Patient Capital

Finance your company's growth without losing your stake in it

Too often, thanks to multiple rounds of equity investment, company founders wind up with only a small fraction of the businesses they start. But this situation isn't inevitable. The intelligent use of a variety of financing options—including debt financing—can help to maintain, or even grow, a founder's stake.

In All Money Is Not Created Equal: The Entrepreneur's Guide to Finding the Right Funding for Your Business, renowned Silicon Valley veteran David Spreng delivers an expert guide for entrepreneurs and founders seeking to maintain as much ownership stake as possible in the companies they create as they move through the various stages of the financing process. The book draws on the author's decades of experience as a venture capitalist, venture debt lender, and CEO of a publicly traded company in Silicon Valley, as well as interviews with entrepreneurs, board members, investors, and bankers.

Readers will also find:

• A well-rounded and insightful perspective on the financing process informed by industry veterans
• An informal and accessible exploration of a complex topic that remains critical to the success of entrepreneurs and founders
• Discussions of alternatives to equity financing, including debt financing, in the growth phase of startups

An essential handbook for startup founders, entrepreneurs, and managers, All Money Is Not Created Equal also deserves a place in the hands of company board members, venture capitalists, investors, and investment bankers interested in the company financing process.