Praise for SELLING YOUR STARTUP

“Don’t sell your business until you’ve read this book. Selling Your Startup is an essential resource founders have needed for a long time. The world is awash with advice on how to start a business, but Cremades shares practical wisdom on how to play the end game.”
—WILL GLASER, Co-Founder, Sold Pandora to SiriusXM for $3.5 Billion

“If you thought product market fit, fundraising, and scaling your startup were challenging, M&A will make those efforts look simple. Alejandro perfectly balances both the science and art of M&A from the sell side for entrepreneurs in this book, bringing clarity to what can feel like an extremely complex process. If you’re a founder or entrepreneur, add this to your must-read list.”
—REGGIE AGGARWAL, Co-Founder, Sold Cvent to Vista Equity Partners for $1.65 Billion

“Securing the right acquirer for your business, on the right terms, makes all of the difference in your vision being realized, or it being stolen and crushed. Use this resource to get clarity on your ideal target buyers and optimize the terms for lasting success.”
—KEVIN O‘CONNOR, Co-Founder, Sold DoubleClick to Hellman & Friedman for $1.1 Billion

“The multiples your investment in reading this book can deliver are off the charts. Beyond the difference in financial outcome it may have, it could make all the difference in what happens to your company and customers next, and the opportunities you will have as an exiting founder.”
—DUKE ROHLEN, Co-Founder, Sold FoxHollow Technologies to Ev3 for $780 Million

“I know of countless startups who could have benefited from the advice that Alejandro has collated here. I’m happy that this book now exists, so I can recommend it in the future to companies going through the stressful and often uncertain M&A process.”
—JACK SMITH, Co-Founder, Sold Vungle to Blackstone for $750 Million

“This is an essential guide for all founders. From surviving due diligence to maximizing price and terms, to getting through the emotional roller coaster, not killing your own deal and setting up a great new chapter in your life, put this book on top of your reading list.”
—SANDEEP AKKARAJU, CEO, Sold IntelliSense to Corning for $750 Million

“I’ve co-founded and sold a number of companies in my career in the tech industry. It’s always important to have great advice and counsel as you make these key transformative decisions. Alejandro’s insight will help you develop better strategy and tactics to ace this pivotal part of the journey and get the most out of the opportunities and companies you create.”
—DREW PERKINS, Co-Founder, Sold Lightera Networks to Ciena for $550 Million

Learn how to sell your startup from an acquisition expert

Many entrepreneurs dream of the day their company is acquired and they secure a perfect exit. But information about the process of getting your business acquired usually comes from expensive investment bankers who typically advise late-stage startups.

In Selling Your Startup, serial entrepreneur Alejandro Cremades delivers an accessible guide on how to sell your startup. With first-hand experience as a fully exited entrepreneur, investment banker, and lawyer, Cremades describes the tips and tricks startup founders need to sell their early-stage to growth-stage business.

In this book, you’ll discover:

• The role that investment bankers play in the acquisition process, how they add value, and how to break down their fees
• Preparing your company for sale, including compiling a pitch book, putting its finances in order, and building a target list of potential acquirers
• How to get to a Letter of Intent, perform due diligence, and reach a purchase agreement

Perfect for entrepreneurs of all kinds, Selling Your Startup is a must-have roadmap to the practical realities of company acquisition and contains proven guidance on crafting your perfect exit.