PRAISE FOR THE DIGITAL TRANSFORMER'S DILEMMA

"The path to digital transformation is cluttered with the 'wrecks' of those who pursued it without considering the impact on their existing core business. The authors studied the 'wrecks' and importantly, those who got it 'right'. Read this book and it will give you courage and a proven path."
—RICK GOINGS, Chairman Emeritus, Tupperware Brands Corporation

"This book provides critical insight into the core dilemma of corporate transformation."
—ZHANG RUIMIN, Chairman of the Board of Directors and CEO, Haier Group

"The Digital Transformer's Dilemma ties together research with practice, melding inspiring stories and structured, hands-on practical advice. It's like an instruction manual for running a digital transformation, only much more fun to read."
—KLAUS SCHWAB, Founder and Executive Chairman, World Economic Forum

"Want to learn how to digitally transform a business? Then this is a great place to start. Very hands-on and practical."
—BERTRAND BODSON, Chief Digital Officer, Novartis

"An unparalleled collection of real-world cases and insights about digital transformation."
—MARCO IANSITI, Harvard Business School Professor and Author of Competing in the Age of AI

"For anyone that has an interest in, passion for, or affiliation with digital transformation—from the CEO to the individual contributor."
—ERIC CHANIOT, Chief Digital Officer, Michelin

"A must-read if you are navigating the minefield of digital transformation traps across S-curves…and need actionable advice."
—BEHNAM TABRIZI, Stanford University expert in transformation and author of six bestsellers

Bring your company into the digital era without compromising your core business

In The Digital Transformer's Dilemma: How to Energize Your Core Business While Building Disruptive Products and Services, the authors show companies how to go digital while also advancing their core business. The book emphasizes how to strike a difficult balance between establishing a new (digital) business and re-vitalizing – and digitizing – the legacy business.

The core of the book is focused on the actual implementation of the digital transformation across both businesses, providing concrete tips, tricks, tools and action plans across six key dimensions:

• Crafting a flexible organization
• Using technology as a driver
• Designing the necessary processes
• Building transformational leaders
• “Right-skilling” the workforce of the future
• Galvanizing cultural change

The Digital Transformer’s Dilemma is a very visual book, filled with dozens of engaging illustrations that bring the contained concepts to life on the page.

Based on 100+ interviews with senior executives at leading companies (such as Nestlé, Novartis, Volkswagen, BNP Paribas, BASF and Michelin) and smaller hidden champions, numerous illuminating case studies, and the authors’ own experience from working in international management consulting and years of academic experience, the book highlights the fundamental principles required for executives and businesspeople to transform legacy organizations into digitally empowered companies.