Praise for STARTUP SCALEUP SCREWUP

"A raw and authentic founder's playbook for making the often messy process of starting-up, a lot less messy. Highly recommended." —ASH MAURYA, Author and creator of Lean Canvas

"Startup, Scaleup, Screwup is the definitive toolbox for every leader who is determined to build an organization that keeps getting bigger and better. Jurgen Appelo draws on his extensive experience, wisdom, and sense of fun as he teaches us how to use the Shiftup Business Quilt, Lean Personas, Value Proposition Wheel, Pirate Metrics, and a host of other powerful and useful tools." —ROBERT I. SUTTON, Stanford Professor and author of bestsellers including The No Asshole Rule and (with Huggy Rao) Scaling Up Excellence

"This is both a personal story and an exciting collection of new and familiar tools. Founders should not skip this." —NATHAN CHAN, Publisher of Foundr Magazine

A COLLECTION OF REAL-WORLD TOOLS TO HELP BUILD YOUR VENTURE, GROW YOUR BUSINESS, AND AVOID COSTLY MISTAKES

"The only thing I'm an expert at is learning tons of things that might help me solve my problems, and then sharing my insights publicly along the way. Fortunately, people seem to appreciate that. . . I learned so much this past year from all the research that I performed and all the interviews that I did. I'm convinced that my business is better off now because of the many things I picked up that we could implement right away. I might even suggest that all startup founders write their own books. I would read them for sure."
—From the Prologue

Real-world tools to build your venture, grow your business, and avoid mistakes

Startup, Scaleup, Screwup is an expert guide for emerging and established businesses to accelerate growth, facilitate scalability, and keep pace with the rapidly changing economic landscape. The contemporary marketplace is more dynamic than ever before—increased global competition, the impact of digital transformation, and disruptive innovation factors require businesses to implement agile management and business strategies to compete and thrive. This indispensable book provides business leaders and entrepreneurs the tools and guidance to meet growth and scalability challenges head on.

Equal parts motivation and practical application, this book answers the questions every business leader asks from the startup ventures to established companies. Covering topics including funding options, employee hiring, product-market validation, remote team management, agile scaling, and the business lifecycle, this essential resource provides a solid approach to grow at the right pace and stay lean. This book will enable you to:

• Apply 42 effective tools to sustain and accelerate your business growth
• Avoid the mistakes and pitfalls associated with rapid business growth or organizational change
• Develop a clear growth plan to integrate into your overall business model
• Structure your business for rapid scaling and efficient management

Startup, Scaleup, Screwup: 42 Tools to Accelerate Lean & Agile Business Growth is a must-read for entrepreneurs, founders, managers, and senior executives. Author Jurgen Appelo shares his wisdom on the creative economy, agile management, innovation marketing, and organizational change to provide a comprehensive guide to business growth. Practical methods and expert advice make this book an essential addition to any business professional’s library.