Too many new initiatives lose drive and direction before they finish. At the beginning, when a team first commits to implementing a new strategy, there is great energy and enthusiasm driven by the allure of the end goal. But then comes the long, dangerous part in ''The Middle'' where everything needs to get done, obstacles inevitably spring up, and people feel a strong temptation to revert to the old ways. MOVE explains how to keep your team focused, motivated, and resilient enough to push through the unavoidable, chronic challenges that derail most change initiatives.


Some of the most recognizable brands in the world use the MOVE methodology to ensure their change strategies don't stall. Business transformation expert Patty Azzarello explains the four components of a prosperous business transformation, and exactly what it takes to keep everyone moving the new strategy forward, including:

• The key elements in an execution plan that guarantee accountability and momentum


• Empowering tools for transforming the team you have into the team you need


• A powerful new way to think about leading and communicating, to genuinely engage people throughout the implementation

Your company has a lot riding on the strategic changes it needs to make. The MOVE model will help you make sure that everyone stays engaged, maintains momentum, and that your initiatives succeed.