Innovate your way toward growth using practical, research-backed frameworks The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen.

"The Art of Opportunity will help trigger strategic renewal inside your organization. Creative, inspiring, fresh, and empirically grounded, this playbook to growth is bound to be an executive reference for many years to come."
—Deryck J van Rensburg, President, Coca-Cola Global Ventures

DISCOVER AND CREATE NEW GROWTH OPPORTUNITIES THROUGH STRATEGIC INNOVATION

All successful companies must eventually answer the same question: How do you establish new growth strategies and business opportunities from within your organization? The Art of Opportunity looks closely at how successful companies have addressed growth challenges to envision and frame a real-world approach to strategic innovation that reduces risk, delivers fast results, and has a higher likelihood of success. The concepts outlined in this book provide organizations with a detailed blueprint for how to grow, innovate, and transform. The Art of Opportunity shows you:

• New concepts for thinking about growth and strategic innovation
• Business design thinking principles to help you shift your mind-set and approach
• Previously unpublished case studies with detailed examples of successful growth strategies that few have seen before
• A profound, yet practical, framework for strategic innovation, based on rigorous academic research and practical experience
• Visualizations, templates, tools, and methodologies for you to quickly apply to your business

The Art of Opportunity will help you break through the boundaries that currently define your business and empower you to leverage strategic innovation to create new growth opportunities.

"I love this book. Whether you're pushing an idea inside a large corporation, or creating your next big deal, this book gives you the framework, the tools, and the right questions—not just to get you started, but to keep you going."
—Richard Black, Chief Data Architect, Deutsche Bank; Former Chief Technology Officer, Bank of England

"Visually beautiful, The Art of Opportunity is a fresh take on design thinking that offers practical tools for strategic innovation."
—Mark Polson, Vice President, Creativity and Strategic Capability Building, Estée Lauder Companies

"The Art of Opportunity is all about discovering new growth opportunities for your company and crafting a collaborative strategy that will get you there. Not only is the content powerful, the design is stimulating for the eyes, as well as the mind. Read this book and start innovating!"
—Ken Blanchard, coauthor of The New One Minute Manager® and Collaboration Begins with You

Innovate your way toward growth using practical, research-backed frameworks

The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world’s leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.

The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You’ll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what “opportunity” looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.

The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.

The Art of Opportunity will help you to:

• Start looking at business growth from a new perspective
• Create value for the customers, company and ecosystem
• Innovate strategically and design new business models

• Develop a new active business design thinking approach to innovation

Your company’s goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.