Millions of organizations have installed Google Analytics (GA), but a disappointingly small percentage are using GA to gain real understanding, improve user experience, and drive digital ROI. Google Analytics Breakthrough is a single-source, step-by-step guide for building confidence in the fundamentals and the advanced techniques that you need to derive the greatest insight and actionability from this powerful platform.

With critical contributions from leading analytics experts including Brian Clifton, Tim Ash, Bryan and Jeffrey Eisenberg, and Jim Sterne this unique resource distills everything you need to understand your traffic sources, comprehensively measure user behavior, and begin driving long-term digital marketing ROI. As you gain a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, Google Analytics Breakthrough will enable you to understand your successes and identify improvement opportunities.

• Initiate and successfully drive analytics adoption throughout your enterprise
• Assess the long-term value of your traffic channels
• Determine which content is generating your best customer engagements
• Learn about BigQuery and Tableau for data integration and visualization
• Incorporate A/B and usability testing into your optimization program

During the course of this in-depth, end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common pitfalls, and develop next-generation implementation and analysis strategies. This highly engaging skill development resource is packed with annotated screen shots, color diagrams, and special callouts to provide clear, informative, and memorable lessons. Each chapter includes key takeaways and practical action steps and exercises for real-world data capture, reporting, and performance improvement.

Whether you're seeking a comprehensive primer or an advanced skill booster, Google Analytics Breakthrough delivers the reliable expertise you need.