Much of the financial advice available these days is so fraught with unnecessary complexity and industry jargon that many investors are either too confused or too intimidated to make wise investment decisions. So how can you approach your own portfolio and the financial markets more confidently? Financial specialist Ben Carlson shows you how. In A Wealth of Common Sense: Why Simplicity Trumps Complexity in Any Investment Plan, Carlson explores those issues you should pay attention to, as opposed to those that are used as an illusion of intelligence and control.

Drawing from his career in portfolio management during which he worked with complex and sophisticated portfolio strategies, Carlson reveals the secret of using basic common sense as you invest in the financial markets, effortlessly bridging the gap between sophistication and simplicity. A Wealth of Common Sense helps all investors make more informed decisions using sound thinking as a guiding framework to help alleviate some of the lasting damage from the market crash.

This practical guide discusses:

• Why long-term thinking trumps short-term gains
• How to identify market and portfolio risk
• Which market myths are true and which you can ignore
• How to define yourself as an investor
• Why diversification matters
• How to build self-awareness in your own investing abilities

There is an assumption that complex systems such as financial markets must require complex investment strategies and organizations to succeed. This is a false premise that far too many both inside and outside of the industry have come to believe. You can adapt to the changing market and economic landscape. Filled with practical advice and in-depth insights, A Wealth of Common Sense shows you how with basic, sensible guidance for improving long-term investment results and making rational decisions in all market conditions.