''The reasonable man adapts himself to theworld. The unreasonable one persists in tryingto adapt the world to himself. Therefore, allprogress depends upon the unreasonable man.''
¿George Bernard Shaw

''Reasonable'' people come up with all the reasons something new and different can't be done, because, after all, no one else has done it that way. Eli Broad's embrace of ''unreasonable thinking'' has helped him build two Fortune 500 companies, amass personal billions, and use his wealth to create a new approach to philanthropy. He has funded scientific research institutes, K¿12 education reform, and some of the world's greatest contemporary art museums.

The Art of Being Unreasonable shares the unreasonable principles¿from negotiating to risk-taking, from investing to hiring¿that have made Eli Broad a success. From understanding

''the value of being second'' to embracing the thrill of taking a risk, Broad shares the insights and practices that have propelled him to the top. The book explains how to ask unreasonable questions, pursue the untried, relentlessly revise expectations upward, be restless, and most important, seek out the best in everything¿the best values, the best investments, the best people¿and the best in yourself.

If you're stuck doing what reasonable people do¿and not getting anywhere¿it's time to get unreasonable, and see how far your next endeavor can go.