Selena Rezvani¿popular Washington Post columnist and noted leadership consultant¿argues that self-advocacy is critical for success. And yet, she explains, women initiate negotiations four times less often than men, resulting in them getting less of what they want and deserve: promotion opportunities, plum assignments, and higher pay. It doesn't have to be this way, and in Pushback, Rezvani shines a light on the rules of holding your own and ''pushing back'' to secure what is rightfully yours.

Pushback provides a reliable and methodical approach for taking a firm position on the issues that matter most to you. Focusing on how women can hone their negotiation skills and techniques, Rezvani addresses the most pressing questions that professional women face as they prepare to make a stand on tough topics:

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  What are the best strategies forconfronting an issue head-on¿without damaging a relationship?
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  If I want to advocate fervently for anissue, how far do I push?
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  What's the best way to take a firmposition when my needs aren't being metor if I disagree?
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  How can I negotiate my own careeradvancement?

To illustrate her points, Rezvani draws from compelling interviews with top business leaders including Marie Chandoha, CEO of Charles Schwab Investment Management; Cindi Bigelow, president of Bigelow Tea Company; Fizzah Jafri, COO at Morgan Stanley; Rosemary Turner, president at UPS; and Irene Chang Britt, chief strategy officer at Campbell's Soup. She reveals the unedited truth about how these leaders and other successful women have asked their way to the top and triumphed¿and she shows how you can too.

Insightful and accessible, Pushback is a timely resource for women who want to leverage their skills, promote themselves effectively, and fast track their careers.