"""Chapter One Introduction: Thinking about Income Inequality In the past decade, we have witnessed one sensational event after another connected in some way to rising income inequality. As I write, it is the Occupy Wall Street movement, which is not only demanding greater economic and social equality for the bottom ninety-nine against the top one ""percenters"" but coining a new set of class categories in the process. Almost a decade ago, when I began research on American beliefs about rising inequality, itwas the scandals surrounding Enron that were making front page news, with the pension funds of workers and retirees evaporating into thin air as the coffers of executives mysteriously survived. In between Enron and Occupy Wall Street, there is no shortage of occasions to reflect on the state of income inequality in the U.S. -the Bush tax cuts of 2001 and 2003, the outsourcing of middle class jobs to Ireland and India, Hurricane Katrina, the financial crisis and the Great Recession. At each turn in the road, reporters and commentators concerned about rising income inequality but dismayed by the lack of political attention given to the issue declared that finally it would be taken seriously. And this says nothing of the events prior to the 2000s, several of which pointed the finger at rising inequality just as vehemently, as I show in my analysis of media coverage of income inequality in chapter 3. Yet nothing has changed. Income inequality continues its rise to heights unfathomable just a few generations ago. The late public intellectual and eminent Harvard sociologist Daniel Bell wrote in 1973 that earnings inequality ""will be one of the most vexing questions in a post-industrial society."" Heconomies of the past""--"