A powerful memory brings obvious advantages in educational, career and social terms. At school and college those certificates that provide a passport to a career depend heavily on what you can remember in the exam room. In the world of work, being able to recall details which slip the minds of colleagues will give you a competitive edge. In addition, one of the secrets of being popular with customers and friends is to remember their names and the little things that make them feel they matter to you. This popular book, now in its second edition, explains clearly how you can maximise your memory in order to achieve your academic, professional and personal goals.