Companies that experience success are invariably the ones most vulnerable to failure; providing a strong warning about corporate complacency and what can be done in order for a company to survive and thrive, this analysis provides information on why change is difficult to implement within a company, why management should tackle the issue and overcome fear of change, and how companies can develop a culture of constant innovation and reinvention in order to regenerate themselves and be prepared to change the winning formula to stay on top of their success.