The End of Marketing as We Know It
A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success than what ads say, that marketing isn't an art but a science, and that feel-good marketing is pointless unless it results in sales. Reprint.
Auteur | | Sergio Zyman |
Taal | | Engels |
Type | | Paperback |
Categorie | | Economie & Financiƫn |