Gucci. Just the name conjures up images of la dolce vita—Cinecittà stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant “Halston, Gucci, Fiorucci”; Tom Ford’s sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line’s new creative director.

Gucci by Gucci opens the fabled house’s archives for the first time, bringing together—in the form of bags, clothes, accessories, and a dazzling cache of documentary photographs—the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. Both a history of the company and a glorious visual exploration of its far-reaching influence, the book is a treat for the collector and the fan. Gucci. Just the name conjures up images of la dolce vita—Cinecittà stars strolling on the Via Condotti; Jackie O and her signature bag; the Studio 54 chant “Halston, Gucci, Fiorucci”; Tom Ford’s sexy, minimalist era, during which stars and socialites lined up to wear his clothes; and now the fresh and joyous vision of Frida Giannini, the line’s new creative director.

Gucci by Gucci opens the fabled house’s archives for the first time, bringing together—in the form of bags, clothes, accessories, and a dazzling cache of documentary photographs—the history of the Florentine family-owned saddler that has imprinted its name on the fashion consciousness. Both a history of the company and a glorious visual exploration of its far-reaching influence, the book is a treat for the collector and the fan.