Ken Robinson argues that organisations everywhere are trying to fix a problem that originates in schools and universities: "It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to.

"It is often said that education and training are the keys to the future. They are, but a key can be turned in two directions. Turn it one way and you lock resources away, even from those they belong to. Turn it the other way and you release resources and give people back to themselves. To realize our true creative potential—in our organizations, in our schools and in our communities—we need to think differently about ourselves and to act differently towards each other. We must learn to be creative."
—Ken Robinson

Praise for OUT of OUR MINDS

"Ken Robinson writes brilliantly about the different ways in which creativity is undervalued and ignored . . . especially in our educational systems."
—John Cleese

"Out of Our Minds explains why being creative in today's world is a vital necessity. This book is not to be missed."
—Ken Blanchard, co-author of The One-Minute Manager and The Secret

"If ever there was a time when creativity was necessary for the survival and growth of any organization, it is now. This book, more than any other I know, provides important insights on how leaders can evoke and sustain those creative juices."
—Warren Bennis, Distinguished Professor of Business, University of Southern California; Thomas S. Murphy Distinguished Research Fellow, Harvard Business School; best-selling author, Geeks and Geezers

"All corporate leaders should read this book."
—Richard Scase, author and business forecaster

"This really is a remarkable book. It does for human resources what Rachel Carson's Silent Spring did for the environment."
—Wally Olins, founder, Wolff-Olins

"Books about creativity are not always creative. Ken Robinson's is a welcome exception…"
—Mihaly Csikszentmihalyi, C.S. and D.J. Davidson Professor of Psychology, Claremont Graduate University; Director, Quality of Life Research Center; best-selling author, Flow

"The best analysis I've seen of the disjunction between the kinds of intelligence that we have traditionally honored in schools and the kinds of creativity that we need today in our organizations and our society."
—Howard Gardner, A. Hobbs Professor in Cognition and Education, Harvard Graduate School of Education, best-selling author, Frames of Mind

Creativity is critical.

Out of Our Minds explores creativity: its value in business, its ubiquity in children, its perceived absence in many adults and the phenomenon through which it disappears — and offers a groundbreaking approach for getting it back. Author Sir Ken Robinson is an internationally recognised authority on creativity, and his TED talk on the subject is the most watched video in TED’s history. In this book, Sir Ken argues that organisations everywhere are struggling to fix a problem that originates in schools and universities. Organisations everywhere are competing in a world that changes in the blink of an eye – they need people who are flexible enough to adapt, and creative enough to find novel solutions to problems old and new. Out of Our Minds describes how schools, businesses and communities can work together to bring creativity out of the closet and realise its inherent value at every stage of life. This new third edition has been updated to reflect changing technologies and demographics, with updated case studies and coverage of recent changes to education.

While education and training are the keys to the future, the key can also be turned the other way; locking people away from their own creativity. Only by actively fostering creativity can businesses unlock those doors and achieve their true potential. This book will help you to:

• Understand the importance of actively promoting creativity and innovation.
• Discover why creativity stagnates somewhere between childhood and adulthood.
• Learn how to re-awaken dormant creativity to help your business achieve more.

• Explore ways in which we can work together to keep creativity alive for everyone.

Modern business absolutely demands creativity of thought and action. We're all creative as children — so where does it go? When do we lose it? Out of Our Minds has the answers, and clear solutions for getting it back.