This is an indispensable guide to understanding the language-culture connection in Korea. Although Korean attitudes and behavior may be influenced by the modern world, the mindset is still very much shaped by ancient culture and traditions. In NTC's Dictionary of Korea's Business and Cultural Code Words , you'll discover the meanings and cultural context of the most important code words of the Korean language, terms whose significance goes well beyond their literal definitions. You gain insight into the character and personality of the Korean people, providing bridges for communicating and interacting with them.