This text asserts that it is possible to overcome personality conflicts by understanding other people's differences instead of merely reacting to them emotionally. It presents a behavioural science model for understanding four different people styles , and explains how readers can: identify their own style and how they appear to others; relate effectively - no matter how others react to them; create common ground with different people while retaining their own individuality; and evaluate other people's people styles and discover how to flex their style to match.