Click Millionaires
“Through Managing Knock Your Socks off Service, authors Chip Bell and Ron Zemke have for years been teaching leaders how to create environments that not only satisfy the customer, but keep those customers coming back time and time again.”
— Stew Leonard, Jr., CEO, Stew Leonard’s Dairy Stores
“If you’re a business leader and you haven’t read this book, you likely won’t be a leader for long! I read the book (couldn’t really offer an opinion unless I did) and it’s a great read!”
— Bryce Conrad, President and Chief Executive Officer/ Président et chef de la direction, Hydro Ottawa Holding, Inc.
“A practical, comprehensive, fast-paced and wise book from two of the pioneering writers on service quality.”
— Leonard Berry, Ph.D., bestselling author of Management Lessons from Mayo Clinic and Discovering the Soul of Service
With so many shopping options, if today’s customers aren’t treated well they won’t stick around. But in Managing Knock Your Socks Off Service, authors Chip R. Bell and Ron Zemke draw on insights from top companies, including Zappos, Marriott, and Costco to show managers and leaders how to boost their bottom line by skillfully managing the design and delivery of great service.
They’ll get the tools and techniques for creating a motivated service team, starting with the basics: hiring, training, and empowering high-potential employees—and building a bond of trust and respect with service staff.
Featuring the witty cartoons of John Bush, this revamped third edition includes vital new information and proven techniques for:
• Delivering service excellence in the online world
• Learning from lost customers
• Understanding customers’ expectations and perceptions
• Building and maintain-ing a service vision and customer-centric delivery processes
• And more
This is a book no manager will want to miss. It will not only help train, empower, and support the service superstars on which fast-growing companies are built, but also provides solid guidance for creating an outstanding service experience that will transform satisfied customers into delighted, loyal advocates and evangelists for your organization.
Chip R. Bell is a popular keynote speaker and the author of nineteen books, including Wired and Dangerous, and is the senior partner and founder of The Chip Bell Group, a consulting firm specializing in customer loyalty. His work has been featured in The Wall Street Journal, Fortune, Fast Company, and other major media.
Ron Zemke was the founder of Performance Research Associates and a world-renowned leader of the service quality revolution. He was author or coauthor of thousands of articles and more than 40 books, including the best-selling Delivering Knock Your Socks Off Service.
The rules have changed. The American Dream is no longer the “corner office.” It’s a successful business you can run from your home office, the beach, or wherever you desire. It’s work you love that still allows you the freedom and income to live the life you truly want.
Sound like a tall order? Well, thanks to the Internet, anyone can launch a business with little or no start-up capital or technical expertise. And in Click Millionaires, e-commerce expert Scott Fox teaches weary corporate warriors and aspiring entrepreneurs how to trade the 9–5 job they hate for an online business they love. The book explains how to combine outsourcing, software, and automated online marketing to build recurring revenues, all while working less and making fewer of the lifestyle compromises that corporate “success” requires. Readers will learn how to:
• Find a lucrative niche on the Internet that matches their interests and skills
• Choose an online businessmodel: fromblogs, noozles, and audience communities to digital delivery, online services, affiliate marketing—even physical products
• Position themselves as a experts
• Build their audience
• Design the lifestyle they want
• Balance passion and profits to realize their personal definition of success
Featuring stories of dozens of “regular folks” who have reinvented themselves as Click Millionaires, this inspiring and practical guide shows readers how to stop dreaming of a better life and start living it!
Buy the book and get a free membership in Scott Fox’s Internet business coaching and training Forum at ClickMillionaires.com. Ask questions, develop your business ideas and online marketing strategies, meet fellow entrepreneurs, and get personalized help from Scott Fox and his team—all free with purchase.
Auteur | | Scott C. Fox |
Taal | | Engels |
Type | | Hardcover |
Categorie | | Economie & Financiën |