An edgy and irreverent treatise on the art of branding from the booze world's mastermind on the subject, Steven Grasse, “the punk-rock prince of small-batch spirits” (Food & Wine) and creator of Hendrick's Gin and Sailor Jerry Rum, perfect for fans of unconventional books on business and creativity like those by Seth Godin (This is Marketing) and Austin Kleon (Steal Like an Artist)