Stressing the importance of strong, clear prose that expresses the writer's personality, this text encourages students to develop their individual voices as writers. Part 1 covers such general principles as clarity, simplicity, and unit, while part 2 applies these principles to different forms of non-fiction writing such as: writing about people and places, writing about one's life, writing on the job, sports writing, travel writing, technical writing, writing humour and writing criticism. This fifth edition has been reorganized to give it a sharper focus.