Engaging, clear, and chock-full of wisdom, practical recommendations, and uncommonly good sense Stephen Kosslyn, director, Center for Study of Behavioral Sciences at Stanford Cabane has done us a big favor. Shes woven solid science and engaging narrative into an instructive treatment of the role of charisma in leadership-a topic that (until now) we only poorly understood Robert B. Cialdini, author of Influence If you are interested in increasing your ability to be charismatic in your unique setting or employment, this book will give you direct skills to use Psychology Today What if charisma could be taught? What youll find here is practical magic: unique knowledge, drawn from a variety of sciences, revealing what charisma really is and how it works. Youll get both the insights and the techniques you need to apply this knowledge. the world will become your lab, and every person you meet, a chance to experiment. the Charisma Myth is a mix of fun stories, sound science, and practical tools. Cabane takes a hard scientific approach to a heretofore mystical topic, covering what charisma actually is, how it is learned, what its side effects are, and how to handle them.