In a period of meaningless mass manufacturing, our growing appetite for hand-made objects, artisan food, and craft beverages reveals our deep cravings for tradition and quality.



In a period of meaningless mass manufacturing, our growing appetite for hand-made objects, artisan food, and craft beverages reveals our deep cravings for tradition and quality. But there was a time when craft meant something very different; the Old English word cræft possessed an almost indefinable sense of knowledge, wisdom, and power. In this fascinating book, historian and popular broadcaster Alex Langlands goes in search of the mysterious lost meaning of cræft. Through a vibrant series of mini-histories, told with his trademark energy and charm, Langlands resurrects the ancient craftspeople who fused exquisite skill with back-breaking labour-and passionately defends the renewed importance of cræft today.