"In The Ego and the Id Freud argued that a cogent thought process, to say nothing of conscious intellectual work, could not exist amidst the unruliness of visual experience. Over the last half century in a sequence of landmark books, Rudolf Arnheim has not only shown us how wrong that is, he has parsed the grammar of form with uncanny acuity and taught us how to read it."—Jonathan Fineberg, author of Art since 1940: Strategies of Being

"It is a book of first-rate importance, and many aspects of the psychology of art are for the first time given a scientific basis. It is sure to have a far-reaching influence, and artists themselves would benefit from reading it."—Sir Herbert Read

Since its publication fifty years ago, this work has established itself as a classic. It casts the visual process in psychological terms and describes the creative way one's eye organizes visual material according to specific psychological premises. In 1974 this book was revised and expanded, and since then it has continued to burnish Rudolf Arnheim's reputation as a groundbreaking theoretician in the fields of art and psychology.