Joe Wilson was that rare business leader who, like Henry Ford before him or Bill Gates since, literally changed the world in which he lived. Wilson s company, Xerox Corporation, introduced the first one piece, plain paper photocopier in 1959, dramatically altering the way in which business was done and becoming so culturally ingrained that the term for photocopying is ''Xeroxing.''



Yet Wilson was much more than just one of the twentieth century s most talented and accomplished business executives. Decades before a sense of social responsibility was considered vital to the success of a corporation, Joe Wilson was a driving force behind gender and racial equality, labor management harmony, and the need for big business to understand and address the failures of our overall society.

Joe Wilson and the Creation of Xerox is the first book to tell the story of this deeply principled and talented leader. Written by Charles Ellis, the globally renowned business strategist and author of the investment classic Winning the Loser s Game, this inspirational and vastly entertaining book details:

• The determination and entrepreneurial drive of Joe Wilson as he transformed the brilliant invention of Chester Carlson from near certain oblivion to ubiquitous xerography
• The early growth years of Xerox¿then called Haloid¿and the programs Joe Wilson put in place to hire the most promising employees and seamlessly ''retire'' those who didn t share his vision and work ethic
• The many years of uncertainty and near defeat through which Wilson led the team he was recruiting to create the company and the great products that drove Xerox s profits consistently upward at a faster rate for a longer number of years than any other company
• The legendary 914 copier, and how Wilson and other company executives bet their futures and fortunes on the unproven product that would soon make Xerox a household name
• Wilson s hands on work with minority leaders to provide education and opportunity to young African Americans during the racially explosive 1960s
• The transition years, and how Joe Wilson carefully relinquished control of Xerox while remaining intimately involved in both its day to day and long term growth

In a business world in which intense competition is the norm, with old fashioned integrity often the first casualty, Joe Wilson s life and legacy have established a gold standard of leadership ethics and excellence. Joe Wilson and the Creation of Xerox tells Wilson s story, from struggling college graduate to esteemed business leader, and provides a success template that will be valuable for business leaders of every type, in every industry.