''Innovation . doesn t consist only of breakthroughs; incremental innovation is no less important to sustained business success.'' Nobuyuki Idei, President and CEO Sony Corporation Wisdom of the CEO presents 29 of the world s most respected and influential corporate leaders CEOs ranging from Dr. Daniel Vasella of Novartis and Timothy Koogle of Yahoo! to Jacques A. Nasser of Ford and Peter I. Bijur of Texaco discussing how they are preparing today to meet the challenges of a radically changed twenty first century business environment. Representing numerous industries, technologies, and perspectives, these giants of industry share their views on strategies to exploit today s technological innovations, tips for marketing in a world where international borders have been effectively eliminated, and much more. Their candid opinions form a blueprint for corporate success a blueprint with untold value in today s era of global business convergence. ''Hypergrowth companies are quintessential learn by doing organizations.'' Michael S. Dell, Chairman and CEO Dell Computer Corporation Candid . forthright . unpredictable . Wisdom of the CEO mirrors the changing face of business itself. Listen carefully to these titans of industry as they reveal:
Strategies to continually create growth and manage the costs of creating that growth
How to use the Internet to expand business to consumer or business to business relationships without antagonizing existing channel partners
How established, successful organizations can study and adopt the disruptive technologies of smaller, leaner competitors
Proven techniques to transform intellect into performance and apply today s most important resource knowledge in real world business situations
''You plug away at discrete issues, always asking why is this the practice and why not something different?'' John F. Antioco, Chairman and CEO Blockbuster Inc. The time for a radically new business model, one that exploits emerging technologies and opportunities while drawing from lessons of the past, has arrived. Discover for yourself why Wisdom of the CEO is being hailed as an invaluable collection of the thoughts and opinions of today s business trendsetters and as a timely, thought provoking model for next millennium business success.