Veteran copywriter Luke Sullivan returns with an updated edition of his irreverent warts-and-all look at the advertising industry. Part how-to book and part exposé, Hey Whipple, Squeeze This is both an insider?s guide to writing great ads and an unapologetic send up of all that?s heavy-handed, dim-witted, and ineffectual in the industry

Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today?s ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories

PRAISE FOR THE FIRST EDITION

''Luke Sullivan writes just about as relevant an advertising read as you can get. It?s a perfect lesson in advertising for newcomers?and a familiar and laughably painful reminiscence for those of us entrenched in this noble and often crazy profession.''
??Lee Clow, Chairman, TBWA\\Chiat\\Day, Chief Creative Officer, Worldwid

''Luke Sullivan knows the business and writes about it with . . . gentle wit and insight.''
??Dan G. Wieden, Wieden & Kenned

''The most informative and entertaining book about life as it really is in the creative department of an advertising agency. Even account men could write great ads after reading it.''
??Tim Delaney, Leagas-Delaney, Londo

''In an advertising world filled with glib, fast-talking ?experts? more adept at arranging lunch than writing ads, Luke Sullivan is the exception. Here, at last, is a step-by-step primer for anyone interested in writing effective, powerful, breakthrough ads.''
??Tim McElligott, cofounder, Fallon McElligot