Research Methods for Business

Research Methods for Business

Ethical issues relating to research and the aspects of business, data collection, and data analysis are integrated throughout the book.
* The issues in cross-national research in sampling and data collection are thoroughly discussed.
* The qualitative-quantitative aspects of research are brought together through a case study on the final chapter.

Auteur | Uma Sekaran
Taal | Engels
Type | Hardcover
Categorie | Managementboeken

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