In 1988, Geraldine Weiss wrote the classic Dividends Don t Lie. That book detailed the dividend value strategy behind Investment Quality Trends, the highly successful newsletter Weiss founded and Kelley Wright now edits. Today, more than twenty years later, the investment world has changed dramatically because of computer technology and the Internet. Tremendous amounts of data and information can be gathered, sorted, and analyzed in a matter of minutes, and what used to take weeks or months at a library can now be accomplished in one evening with a computer. What hasn t changed is the success of the dividend value strategy for producing consistent gains in the stock market. Dividends Still Don t Lie shows how the stock market still rewards investors who recognize and appreciate good value.Rather than emphasize price alone or a company s sector, products, or other analytical factors, the dividend value strategy uses dividend yield patterns to make buying and selling decisions. In simple terms: a stock is most attractive when it offers a high dividend yield. As investors rush in to lock down the high yield, their buying pushes the price higher. Eventually the price reaches an area where the current yield is no longer attractive and buying stops. With no new buyers to push the stock price higher, the price begins to decline and early investors sell and take their profits. Wright shows that, by understanding the historical dividend yield pattern of a company, you will be better informed as to whether the stock offers much value, little value, or value that s somewhere in between.Four plus decades of research have shown that blue chip companies, those with long records of consistent, competent performance, are far more predictable than are upstarts or less established companies with erratic records of earnings and dividend payments. In short, the dividend value strategy is a proven, commonsense approach that has ultimately led to long term results. Dividends Still Don t Lie will show you how to master the stock market by successfully investing in high quality, dividend paying blue chip stocks.