During his long business career, Donald Trump has known astonishing highs and lows. In Never Give Up, the world s most famous businessman talks candidly about his own biggest challenges, lowest moments, and toughest fights¿and how he turned those setbacks into new successes.

Trump knows more than a little about turning defeat into victory. Early in his real estate career he learned that every building project faces major unexpected delays, obstacles, and problems. He began to prepare for adversity and even welcome it. That kind of attitude can give you power to conquer obstacles and succeed in the face of long odds.

Packed with exciting tales of Trump scale deals good and bad, Never Give Up also includes hardcore business advice on:

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  Fighting back from defeats and setbacks
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  Turning big problems into even bigger opportunities
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  Turning enemies and rivals into friends and allies

Using temporary failures to motivate yourself¿and make you tougher

Having confidence in yourself¿especially in the face of risk and fear¿is the key to overcoming adversity and achieving your dreams. Never Give Up gives you that confidence with major league stories and insights from a master businessman. It s the perfect motivational tool for tenacious, creative businesspeople who know that adversity and success go hand in hand.