With a foreword by Reid Hoffman

"A handbook for disruptors." - Eric Schmidt

New York Times bestselling author Andrew McAfee’s The Geek Way tackles a fundamental question: why do some organizations perform so well in uncertain, fast-changing environments? In this groundbreaking book, McAfee "makes a fascinating case" (Adam Grant) for a revolution hiding in plain sight, explains the science behind its success, and shows how the geek way can be used by anyone to stay well ahead of the competition.

McAfee has had a ringside seat for the biggest business battles of the 21st century. They haven't been fair fights. In industry after industry, incumbents have been knocked down and a new crop of leaders — the business geeks — have appeared.

What's their secret? McAfee's answer is that they've created a new culture: more freewheeling, fast-moving, autonomous, argumentative, evidence-based, and egalitarian than those that dominated the industrial era. This culture is based on four great geek norms: science, ownership, speed, and openness.

Counterintuitive and paradigm-shifting, The Geek Way does more than just describe these norms and show them in action. It also reveals why they work so well. McAfee shows that when we come together under the right conditions — when we follow the geek way — culture evolves quickly and an organization excels. Under the wrong conditions, meanwhile, things grind to a halt, and we get bureaucracy, cultures of silence, and other classic dysfunctions of the industrial era.

The Geek Way is unlike any business book written before. It will change how you think about healthy, high-performing organizations, empower you to understand the science behind success, and ultimately seize opportunities in a fast-paced world.