Why do some people succeed far more than others? There is a story that is usually told about extremely successful people, a story about intelligence and ambition. Malcolm Gladwell argues that the true story of success is very different, and that if we want to understand how and why some people thrive, we should look around them – at things like their family, their birthplace, even their birth date.

Outliers explain what the Beatles and Bill Gates have in common, the extraordinary success of Asian at math, and the reason you’ve never hear the world’s smartest man – all in terms of generation, family, and culture. The lives of outliers – those whose achievements fall outside normal experience – follow an unexpected logic, and in making that login plain Gladwell presents a provocative blueprint for making the most of human potential.

‘In The Tripping Point, Malcolm Gladwell changed the way we understand the world. In Blink he changed the way we think about thinking. Outliers will transform the way we understand success.’