How reliable is our intuition? How much should we depend on gut-level instinct rather than rational analysis? David Myers shows us that while intuition can provide us with useful and often amazing insights, it can also dangerously mislead us.



How reliable is our intuition? How much should we depend on gut-level instinct rather than rational analysis? In this engaging book, David G. Myers shows us that while intuition can provide us with useful—and often amazing—insights, it can also dangerously mislead us.
"Myers’ book brilliantly establishes intuition as a legitimate subject of scientific inquiry."—Michael Shermer, Los Angeles Times Book Review
"A lively and thorough review of the powers and pitfalls of gut instinct."—Eric Bonabeau, Harvard Business Review
"[Intuition is a book] that may help you make optimal use of your intuition. . . . [It] offers scientific grounding in the subject and practical steps for becoming more intelligently intuitive."— Money Magazine’s e-mail newsletter
"Delightfully readable and deliberately provocative."— Publishers Weekly (front cover)
"Entertaining, intelligent, and easy to read, Myers’s book offers an abundance of research findings dealing with what is more aptly called the ’nonconscious’ mind."— Choice
“ Intuition is a one-of-a-kind book by one of the best writers in psychology. Exceptionally reasonable, totally up-to-date, and responsible, the book has the potential to be a classic in the field.”—Robert J. Sternberg, 2003 president, American Psychological Association