Marketing Communications
Extremely user-friendly, Marketing Communications: A European Perspective, second edition, is geared toward both undergraduate and postgraduate students who are studying marketing communications. It is also useful for practitioners. The text offers comprehensive pedagogy, including real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.
Auteur | | Patrick De Pelsmacker |
Taal | | Engels |
Type | | Paperback |
Categorie | | Managementboeken |