Ten laws of simplicity for business, technology, and design that teach us how to need less but get more. Finally, we are learning that simplicity equals sanity. Were rebelling against technology thats too complicated, DVD players with too many menus, and software accompanied by 75-megabyte read me manuals. the iPods clean gadgetry has made simplicity hip. But sometimes we find ourselves caught up in the simplicity paradox: we want something thats simple and easy to use, but also does all the complex things we might ever want it to do. In the Laws of Simplicity, John Maeda offers ten laws for balancing simplicity and complexity in business, technology, and design-guidelines for needing less and actually getting more. Maeda-a professor in MITs Media Lab and a world-renowned graphic designer-explores the question of how we can redefine the notion of improved so that it doesnt always mean something more, something added on. Maedas first law of simplicity is Reduce. Its not necessarily beneficial to add technology features just because we can. And the features that we do have must be organized (Law 2) in a sensible hierarchy so users arent distracted by features and functions they dont need. But simplicity is not less just for the sake of less. Skip ahead to Law 9: Failure: Accept the fact that some things can never be made simple. Maedas concise guide to simplicity in the digital age shows us how this idea can be a cornerstone of organizations and their products-how it can drive both business and technology. We can learn to simplify without sacrificing comfort and meaning, and we can achieve the balance described in Law 10. This law, which Maeda calls the One, tells us: Simplicity is about subtracting the obvious, and adding the meaningful.