A REVOLUTIONARY APPROACH TO LONG TERM BUSINESS STRATEGY FROM the Bestselling AUTHOR OF START WITH WHY the New York Times-Bestselling author of Start With Why, Leaders Eat Last, and Together Is Better offers a bold new approach to business strategy by asking one question: are you playing the finite game or the infinite game? In the Infinite Game, Sinek applies game theory to explore how great businesses achieve long-lasting success. He finds that building long-term value and healthy, enduring growth - that playing the infinite game - is the only thing that matters to your business.